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KISS: Keep It Simple ……. Google Communication


The Game of Communication in the 21st Century

Whilst this may appear to be set with thoughts of psychology, baffled mis-interpretation in fact it is NOT!  Simple words is all you need both in business and reflected on your website.  Communication is ace.

Back to Basics

However beware of trying to be technical and ‘out to impress’.  That will neither help you reach out to your clients or gain you first page on Google pages.  Many of you will already know that for successful SEO recognition you need to be able to S-P-E-L-L it out to a fifteen year old!  Quick concise and to the point is the mantra of today’s tech-centric world.


Easy communication in sales and marketing is crucial.  We have all had sales reps on the phone talking in a know-it-all tone which serves only to make us wish we had never accepted the call!  Better still is to ask three or four leading questions that will cause the buyer to give YOU information rather than the other way round.

For instance a question such as “do you like baked beans?” is more effective than “can I sell you a dozen tins of baked beans?”

Its a bit like ‘smell the coffee’ before it has arrived!

SEO too LOVE question-marks.  Pro-activity is highly rated by Google – searching, probing, problem solving are better tools than dull monotonous product information spiel.  Sure you need to get key points across but NEVER labour the point, make it bold, quick and catch you in the eye speak.  The object, after all, is to grab the person’s attention, keep their attention and finally persuade [subtlety] them to buy-in to your product.

Learn Your Lessons Well!

And to make life easier there are now a variety of plug-ins designed to check your work – a bit like going back to school but when your smiley face turns from red [bad SEO] to green [good SEO] believe you me you feel as if you have come top of the class!

HOT TIPs to check out:

Google:  Google Search Console
WordPress: Yoast
Joomla: Joomla SEO-generator
SquareSpace: Website SEO Optimiser
Ranking Coach: Very Good Online Marketing App

So the old adage lives on KISS: Keep it Simple Stupid!

About OutSec The UK’s Leading Online Transcription Company

OutSec is the UK’s leading online transcription company whose business has grown substantially since 2002. We are one of the most successful transcription companies in the United Kingdom.

OutSec are both ISO 27001 and Cyber Essentials certified.

If information, data security and confidentiality is important to you, do not just cross your fingers when outsourcing transcription to meet your typing needs.

Therefore, if you are agreeing a contract which deals with sensitive data, demand ISO 27001 and Cyber Essentials compliance.  They are more than logos! These information security standards set the bar high.  It takes constant review, challenge and action to receive and retain them. They also provide assurances that OutSec are indeed GDPR compliant.

OutSec provides secure outsourced transcription services to the medical, legal, property and surveying, media and interviews, inventories, financial, commercial, HR, recruitment and Executive Search sectors.

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Clients Include:

Here are just a few of our valued clients:

Translate Media University of Salford Strutt & Parker Allied Surveyors & Valuers Carter Jonas Yorkshire Surveyors Bidwells Innes Associates Gregorys Tesson Consulting Beechlands Accountancy Services Consil Surveying Birley Steels Lightfoot Arnolds Keys Croyland Building Surveyors Ward Howard Chartered Surveyors BP2 Property Feather Smailes Scales Devonshire Partnership Rettie & Co Wright Consulting