Key Benefits of Video/Podcast Transcribing and Time Coded Text
So, your video/podcast has been published on the internet and social media sites. You then rely on internet search engines to be able to track down and present your video/podcast to the general population and your target audience. Why therefore would you need to have a transcript available?
The answer to this question is actually several important reasons! Here are just a few of those reasons why having a transcript or time coded text available is beneficial:
Search Engine Optimisation
Having a transcript or time coded text available will help to boost SEO. Search engines like Google do not “watch” videos or “listen” to podcasts. Instead they “look” for key words within the content made available. Having a transcript allows the search engine to “look” more at your content, thereby driving traffic to your website and people who enter key words in to their search bar will find you easier providing this is in your content. Are you missing out?
Time coded Text
Originally developed to assist people who are hard of hearing or deaf. This provides a useful alternative for the millions of people all over the world who experience hearing loss. In simple terms, allows viewers to understand your video content and thereby increases your target audience. Win-win!
Transcriptions and time coded text are useful with online learning. Have you ever noticed that if you read something whilst hearing it, you learn better? Children for instance, watching videos provided with text can help to improve their literacy.
There are many people who watch videos with the sound off. Perhaps they are in a quiet environment like a library or on a train, and according to this report, 85% of Facebook users actually watch videos with the sound off. How would they understand the content of your video? Videos that automatically play with the sound off is more common than you think. Capture the attention of your viewer and have text available. Keep them interested!
Transcripts can easily be searched for key phrases or subject matter which market researchers or students find useful.
Transcription is a process whereby speech or audio is converted to a typed or written document. Captioning or time coding divides the transcript text in to time-coded chunks, also known as “caption frames.”
In conclusion, there are many reasons and benefits why you should have a transcript with your video/podcast.
Here at OutSec, we transcribe videos all day long every day of the week! So why not join the thousands of clients who prefer to use OutSec and let us help you grow your viewing audience! Find out more by visiting: https://www.outsec.co.uk/sectors-we-cover/media/
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