SPOTLIGHT: Phil Archbold of The Doctors Club
Week’s Spotlight: Phil Archbold of The Doctors Club
Hi Phil – it’s a pleasure to meet with you. I love your enthusiasm and energy and, whilst I know a bit about the formation of The Doctors Club could you please explain, in your own words, how it has evolved from a purely social small gathering club to its official opening last year.
As with all the best things The Doctors Club came about by accident! Our day job is running a specialist agency looking after marketing activity for doctors and clinics. In Spring 2019 we were approached by The Marylebone Hotel, just off Harley Street, to see if we would be interested in running two networking events so they could promote the rooms to doctors and their patients.
Those first two events went well so we kept running them, both with The Marylebone and other partners. We ended up running 10 events in 2019!
Once we were up and running with the events, we realised our members had great group buying power. So, in August 2019 we formalised membership to the club and redeveloped the website to allow businesses to promote their services to our members… as long as they offered a discount on their products or service. We’ve been able to secure some amazing deals with a really diverse group of partners.
The membership has grown from the original 70 doctors to over 500 members, as of January 2020. This was down to the support of a selection of London hospitals, healthcare groups and other healthcare businesses that actively promoted membership to their doctors. We are incredibly grateful for their support.
The second half of 2019 was trying, scary and exciting in equal measure. It’s been worth all the blood sweat and tears as we are really proud of what The Doctors Club has grown into.
That’s amazing Phil. You are certainly burning the candle at both ends! And now your thoughts on The Doctors Club going forward during 2020 and beyond!
We’ve ended up with something the doctors seem to want to be involved with and that we are actually enjoying running. We want the club to grow organically and we are actively engaging with members to find out what they want.
We hope to run 12-15 events in 2020 and want to attract more partners to give the members a wider choice of products and services.
One thing we don’t want to become is a lobbying association for the doctors. Our events are supposed to be relaxed and enjoyable, getting involved in the politics would rob it of it’s fun.
And at the weekend, if you have the time… what are your interests and family background?
I’m married to Stacey, who is also involved in the business part time. We’ve got a couple of secondary age kids (who are actually very un-teenagery) and a pub loving dog (handy for when the rare teenage moments do arrive!). Outside of family it’s all about cars for me. I’m a petrol-head and never happier than when behind the wheel. My CV says that I play golf but I haven’t picked up a club in 3 years, something I should rectify before our Doctors Club Golf Day in March!
And where would you lunch? Do you go for traditional good old-fashioned British family roast, or fiery Indian, healthy Japanese or, quite frankly, perhaps it is a mix and match depending on the weather?
Lunch is usually a rushed sandwich (shared with the dog). If it’s sunny and a Friday that might get upgraded to a “business meeting” in a country pub!
Phil – it has been a pleasure talking with you today and I wish The Doctors Club – and yourself – lots of good fortune for the year ahead.
To contact Phil at The Doctors Club do email him on firstname.lastname@example.org. If you are interested in joining do mention us as you will then be entitled to a discount!